FUB designs childrenswear for boys and girls age 0 to 12 years from a child's point of view. FUB has chosen the best products without any harmful chemicals such as synthetic fertilizers, pesticides or defoliants which results in healthier products and a more sustainable environment. FUB have sourced the best and softest wool and 100% organic cotton. They believe that children like to wear clothes that feel good and do not limit them whether they climb trees, build wood houses or explore other adventures. FUB executes every design with perfect craftsmanship, pure qualities and timeless designs that will last a life time or at least a childhood.